The “Baking” or “Cooking” Makeup Trend Has Nothing to Do With Your Kitchen
You can go ahead and step out of the kitchen—you actually need zero culinary skills to try out “baking” or “cooking” makeup. It’s a makeup application technique that is no doubt a little different—it’s been popping up pretty much everywhere. And if the term itself has you feeling like you are supposed to pop blush into the microwave, we get it. It sounds confusing.
To break it down to the very bare basics, baking your makeup (or cooking) falls under the large umbrella of contouring, which includes highlighting and shading. You’re basically applying and taking product off in a manner that will provide coverage as well as highlight a portion of your face. As you may have guessed, it’s a recycled term that’s been around forever.
“The baking/cooking [technique] is kind of so old school, it’s crazy. Like fashion, everything comes back around. It’s often used by drag queens to shape the face and is used in special effects makeup to set bruises
Source : Seventeen